Mainstream media merges with social media, including the rise of news aggregation
Alex Iskold and Richard McManus have a great piece on Read/ Write Web titled “Mainstream Media Usage of Web 2.0 Services is Increasing”. The article details how many major media organizations are regularly including “Digg this”, “Tag on del.icio.us,” and other “web 2.0” features that we’ve grown used to seeing on blogs. Alex says:
It appears that we are nearing a tipping point for the mass adoption of prominent web 2.0 services, like digg and del.icio.us. Endorsement by mainstream media opens these services up to millions of people who otherwise would either not know about them, or not take them seriously. So these are not just links, these are literally endorsements – or recognition of additional value for mainstream media.
Alex’s piece includes the following chart which shows web 2.0 functionality on major media sites.
As it happens, Future Exploration Network did a similar research exercise as part of a recent strategy project we did for a global news organization regarding the future of one of their online news sites. While we came up with some similar results to Alex, we also focused on personalization and aggregation functionality. At the moment the only major news sites that offer the ability for users to select their own news feeds from any media source are USA Today and Fox News. I haven’t yet had a chance to see the personalization features of MyTimes – the New York Times personalized news site, which is still under Beta. However I presume that it will offer this capability as well. Until very recently this open third-party aggregation functionality was only possibly from pure online properties, notably Yahoo! News, Netvibes, and of course any of a host of browser-based RSS aggregators. Big media content providers wanted to be just that – content providers. Now they are beginning to realize that providing quality content IN ADDITION to allowing readers to aggregate the best of the web creates a far stickier relationship. They can have the best of both worlds.
All of this reflects what I’ve written before about the symbiosis of mainstream media and social media – each learns from the other, integrates their best features, and feed off each other, until the boundaries between them are blurred beyond recognition.
Will micropayments transform publishing and the internet?
Micropayments on the internet have been a major topic of discussion since the mid-1990s. The internet supposedly creates a “liquid economy” in which products and services can flow easily around the planet. Yet a foundation for any business is the ability to get paid. Most transactions are done through credit cards, with Paypal a rising alternative, yet these systems are either not appropriate for very small payments, due to high transaction fees, or are not widespread enough. As such, it is almost impossible to charge for anything worth less than a few dollars. That’s fine for relatively expensive items such as books, but makes everyday content such as news, analysis, and humour very hard to charge for.
Bill Gates said today at the World Economic Forum at Davos that Microsoft is launching a points-based micropayments system. As Robert McLaws and Dean Collins have pointed out, similar systems have already been implemented by Microsoft for Xbox Live to enable simple online transactions. Not for the first time, a concept tested in the gaming community is now reaching the broader community. Mary Jo Foley harks back to Passport, Microsoft’s aborted attempted in 2001 to create a “digital wallet” amid a suite of online services. Today, as then, Microsoft’s power cuts two ways: many get exposed to Microsoft’s offerings and view them as credible, yet there is strong reticence at Microsoft’s power. The more limited scope of the current offering, where consumers buy a portfolio of points for $10 or $20, then spend them online, will make this a far more palatable offering.
As Donna Bogatin and a number of others have noted, a good micropayment system could disrupt Google’s Adwords program. Publisher may be able to make better money by charging tiny amounts to visitors to read their wares, than they can by putting up advertisements. There are two big uncertainties here. One is whether people will be prepared to pay even small amounts for content, now that an everything-is-free mentality has built up. Even if that turns out to be possible, Microsoft’s challenge is to become the de facto standard for online micropayments. In this domain more than most, network effects reign – online one micropayments systems is going to win. I believe that in the long run a micropayments system will be central to the internet. But I’m not convinced that either of the two conditions will be met for a good while. It is an idea whose time is coming, but may not yet be quite here. Publishing will definitely be transformed when micropayments are part of the general infrastructure, by creating a better business model to encourage high-quality, targetted content. Let’s see how this one pans out.
The magic of data visualization for everyone
Every day I am amazed afresh by the transformative power of the Web. Today I have discovered Many Eyes, a site hosted by IBM’s AlphaWorks. It combines open participation with a wonderful set of visualization tools. As such anyone can upload data sets, and then create sophisticated visual representations of those data sets, including scatterplots, tree maps, histograms, bubble diagrams, network maps and far more. Anyone can then either reuse the data sets, create new visualizations, add comments, or blog about the visualizations. To try it out I created in around one minute a bubble diagram representation of the frequency of words in the English language (See below for the non-interactive diagram – I won’t link directly, as I think generating the diagram is rather resource-intensive – have a look at the visualization gallery that includes it). In the first edition of my book Developing Knowledge-Based Client Relationships, which was published in 2000, I wrote about both data visualization and concept visualization (which uses visual representations to convey concepts rather than information). Both of these will be fundamental in a world in which we are swamped with information. While I haven’t spent as much time on visualization over the last years, I am shifting back towards this space, not least in facilatating clients in easily understanding and responding to strategic issues.
In Tim O’Reilly’s very interesting post about the site, he asked Martin Wattenberg and Fernanda Viegas, the people who conceived Many Eyes, about their inspiration. Fernanda calls it ‘“social data analysis,” in which “playful, social exploration of data leads to serious analysis”. Martin says that their goal is to “democratize” visualization. These are seriously valuable tools being provided for free to the community at large, where one person can use the tools for their own purposes, then have their ideas be taken up and developed further by others. I’ve long used AlphaWorks as one of the best and earliest examples of open innovation. It’s great to see them both offering this kind of value to the community, and have this fully integrated into their business models. Note that another social data visualization site, Swivel, launched before Many Eyes – it doesn’t appear to have as rich visual functionality, as Brian Dennis notes, but has far more data sets uploaded for people to play with.
Media and advertising will be everywhere
“Add this to the endangered species: blank spaces,” opens an article in today’s New York Times on pervasive advertising. Some of the innovative ways it mentions in how advertising is filling the blank spaces in our environment include:
* Eggs in supermarkets are being stamped with CBS TV show titles
* US Airways airsick bags and seatback trays
* Chinese food cartons promoting Continental Airways
* Examining table covers in doctor’s surgeries
* Video screens in taxis
* Turnstile gates
* Interactive floor displays that respond to people walking on them
* Toyota and Unilever projecting ads on building sides
* Dry cleaning bags
Absolutely. This is how we described Media is Everywhere, one of the five ideas transforming media that we included in our Future of Media Report 2006:
In the future everything from walls and table-tops to cereal packets and clothes will be screens and video will be everywhere. E-paper will add video and audio functionality to the formerly static pages of newspapers, and books will play commercials for the author’s latest novel. If the advertisers have their way, there will be no respite outside your front door.
Implications: Consumers may respond aggressively to the commercial invasion of public and private spaces. Devices such as TV-B-Gone will be used to shut off or shut out clutter.
Opportunities: Getting messages closer to consumers. For example, since 70-80% of purchasing decisions are made in-store, ads will be in shops and malls rather than on TV at home. Producers of quality video content will reap a bonanza.
Of course there will be pushback from consumers and local government. But within whatever boundaries are created, there will be more experimentation, especially in micro-spaces, which will gradually be filled with moving images. And in time we will grow to accept media and advertising being literally almost anywhere we turn our attention.
