Enterprise 2.0 Executive Forum 2009

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Enterprise 2.0 Executive Forum Blog

Forgiveness, not Permission

Euan Semple, former head of Knowledge Management, BBC, is giving a great talk about how big companies start with new technologies like Web 2.0.

One of his key messages is experimentation and he lives by the adage that it is better to ask for forgiveness than it is to wait for permission. That certainly is the only way that some companies are going to be able to try new things that have vague and fluffy value (or ROI) like Wikis, Blogs, Forums, Twitter and RSS.

One way that has worked in the past is to experiment behind the self-imposed walled garden. Set up trial versions that are password protected, run them for a couple of months and then show them off. It's easier to paint the picture of what these things are and the value if you can run them in stealth mode and can point to something real - but safe!

Some tips on starting safely