Enterprise 2.0 Executive Forum 2009

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Enterprise 2.0 Executive Forum Blog

How many people phone the CEO?

I liked Nathan Wallace's comment on reliance on social norms to control content on corporate wikis.  Anyone in your organisation could email or phone the CEO ... but how many actually do? The same logic applies to people adding content to the corporate wiki because there is a sense of personal responsibility created by the fact that users have had to sign on to the wiki, via single sign on, and so they will be accountable.  Social norms will then operate without the need for separate technical controls over content.

Also his comments on presenting content in a hierarchy were interesting - a practical measure to bridge between 'old' and 'new' thinking ... acknowledging perhaps that many people are uncomfortable with too little structure and hence that some accommodation of user preferences is a good idea rather than striving for the 'theory' of 'pure enterprise 2.0'..