Enterprise 2.0 Executive Forum Blog

Notes from the roundtable at E2EF forum on corporate culture

These are just snippets of the conversation, in no particular order

About IT departments:

• how to change a difficult corporate culture


• how to enable web 2.0 in an organistation that has very strict policies on internet usage eg facebook.


• It stems from it trying to protect their infrastructure and systems


• IT block because they can't control traffic


• How do we manage when ppl step over the boundaries. Young people may not know that publishing things on facebook could damage the company


• Light governance is the way


• Have formal guidelines


• Google team app – users taking it into their own hands.


• Need to educate the ceo's

About the E2.0 Tools and Communication and Collaboration

• What is your value to the organisation


• sharing of information = your value


• How do you value the conversations


• Is there a cultural barrier about sharing


• Sharing at the moment is social, but will it translate to the organisation


• Make a culture of sharing success via incentive etc


• Does incentivising individuals discourage sharing?


• How can we have education without dampening enthusiasm


• Have some blogging codes of conduct


• Don't be stupid


• Don't say on your blog what you would not say at the bar – attributed to Frank Arrigo (Microsoft)


• let the staff drive the need for the collaboration tools to get the buy in


• Frustrated and disempowered workforce may be ready for an e2.0 solution.


• Provide a structure for those that are not so good with technology

• use the right tools for the occasion


• one of the tools will be particularly suited to the application


• ease of use and application


• if it useful and provides a benefit it will get an uptake

The culture is not related to adoption

• latent demand for the ability to communicate is the major factor.


• It unleashes the energy


• And the artefact is left to be able to search

About the Generational Differences

• Will the gen y integrate and be indoctrinated


• Internally the generations will merge but the customers will still be heterogeneous

• there are areas of need


• there are drivers


• there is enthusiasm


• the enthusiasm wears off


• but the technology now is much better so it will be easier to keep the momentum going

We need to retain talent

About Green Issues

• Green / corporate social responsibility – people are expecting to ask these questions now – what are the next set of questions.


• People have an attachment to flying / travelling rather than use green options.

Thanks to Jodie Miners for these notes. Jodie has also posted on her blog her thoughts from the day.