Enterprise 2.0 Executive Forum Blog

The reason for this question was to round out the materials for my mini workshop(s) at the Enetrprise 2.0 forum next week. I'll be leading on the topic of "Crowdsourcing a social media strategy - what works and what doesn't".

This will be a short blast of participation and sharing of experiences, with the output being two quickly crafted - and hopefully competitive - "strategies". I'll be using a variation of a card-based technique that we use quite often here at Step Two Designs and I'm hoping it will be a lot of fun.

See you next week for what will be an excellent event.

Alex Manchester

Twitter conversation (chronological order).

If you have time, I'd love your input: what was the first thing you did to get social media/enterprise 2.0 going in your organisation?
about 4 hours ago from twhirl

rachelj1122 @Alex_Manchester our first small step was starting a director's blog. What about you?
about 4 hours ago from TweetDeck in reply to Alex_Manchester

@rachelj1122 RSS was our first step. Did loads of training and IT work on it. :-) I'm polling for answers for E2.0 forum workshop next week
about 4 hours ago from twhirl in reply to rachelj1122

micktleyden @Alex_Manchester we started with a wiki which is going pretty well but the thing that has taken off best has been Yammer.
about 4 hours ago from TwitKit

@micktleyden Interesting :-)
about 4 hours ago from twhirl in reply to micktleyden

micktleyden @Alex_Manchester yeh I think it is that yammer has very low barriers to entry - very little effort required, it's proving very useful tho

awmitchell @Alex_Manchester Blogs first but not successful. Wiki very successful in one team. RSS very useful glue but no one knows it's there.
about 4 hours ago from dabr in reply to Alex_Manchester

@awmitchell YEs, RSS (or XML really) is definitely the glue that sticks it all together.
about 4 hours ago from twhirl in reply to awmitchell

awmitchell @Alex_Manchester RSS in our case invisible to users. No RSS readers. We use blogs as lightweight CMS and render content via asp.net.
about 3 hours ago from dabr in reply to Alex_Manchester

awmitchell @Alex_Manchester And also allow people to subscribe to feeds via email (again using RSS under the covers). VERY useful.
about 3 hours ago from dabr in reply to Alex_Manchester

@awmitchell So feed updates delivered as an email?
about 3 hours ago from twhirl in reply to awmitchell

awmitchell @Alex_Manchester Yep. Users can subscibe to the whole feed or whichever categories they choose. And get daily or weekly emails.
about 3 hours ago from dabr in reply to Alex_Manchester

awmitchell @Alex_Manchester All about taking advantage of existing behaviour and comfort levels. MUCH easier than getting them to use an RSS reader.
about 3 hours ago from dabr in reply to Alex_Manchester

@awmitchell Much easier than choosing and deploying one too :-)
about 3 hours ago from twhirl in reply to awmitchell

awmitchell @Alex_Manchester Indeed.
about 3 hours ago from dabr in reply to Alex_Manchester

jschultz @Alex_Manchester It wasn't me that did it, but a couple guys in IT started unsupported blogs in 2003 or so. That was likely the first thing.
about 3 hours ago from twhirl in reply to Alex_Manchester

@jschultz Was that on internal systems or externally hosted? Internal perhaps if they had the keys to the jar.
about 3 hours ago from twhirl in reply to jschultz

jschultz @Alex_Manchester Internal, started on an old server someone had lying around.
about 3 hours ago from twhirl in reply to Alex_Manchester

@jschultz Awesome, thank you.
about 3 hours ago from twhirl in reply to jschultz

jbewes @Alex_Manchester 1st official involvement: Whirlpool. # queries + audience sze=need to get involved. Be active then show impact 2 ur leaders
about 2 hours ago from TweetDeck in reply to Alex_Manchester

@jbewes Community participation a great first step externally. I appreciate all about your work there :-) How about internal steps?
about 2 hours ago from twhirl in reply to jbewes

jbewes @Alex_Manchester U mean intranet versions of Twitter?
about 2 hours ago from TweetDeck in reply to Alex_Manchester

jbewes @Alex_Manchester We have int version of Twitter used globally: it's FAB for unintrusive comms. We've local & global CEO blogs 2
about 2 hours ago from TweetDeck in reply to Alex_Manchester

jbewes @Alex_Manchester Slow adoption of Web2.0 in day2day worklife tho; my guess is tht its due to perception tht time invested >benefit recd
about 2 hours ago from TweetDeck in reply to Alex_Manchester

@jbewes Fantastic, thank you. Perception of wasting time definitely a big concern. Even using the basic intranet can suffer from this.
about 2 hours ago from twhirl in reply to jbewes

jbewes @Alex_Manchester To get corp adoption of SM internal & external, u must either quantify the benefit (skeptics) / drive trial (open-minded)
about 2 hours ago from TweetDeck in reply to Alex_Manchester

RichardHare @Alex_Manchester experimenting with blogging in 2004: http://tinyurl.com/6enmkc
about 1 hour ago from TweetDeck in reply to Alex_Manchester

spellrus @Alex_Manchester every enterprise should spin off an innovation arm that can operate agile, untethered and unattached
about 1 hour ago from web in reply to Alex_Manchester

@spellrus Been there, am there :-) But large businesses represent interesting challenges.
about 2 hours ago from twhirl in reply to spellrus

spellrus @Alex_Manchester i know :) the good ol pros and cons to both types :)
about 2 hours ago from web in reply to Alex_Manchester

RT @RichardHare: Experimenting with blogging in 2004: http://tinyurl.com/6enmkc <<<< thank you, Richard.
about 1 hour ago from twhirl