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Business Today: Interview on how business can use social media
Yesterday I was interviewed on the Business Today program on the Australia Network, ABC TV's international network which broadcasts across Asia.
Key points covered in the interview include:
* Building business relationships increasingly happens online
* People have leapt at the opportunity to connect online - this is part of who we are
* Companies are networks working in a networked world - social networks are invaluable tools for them both internally and externally
* Companies in different industries will use social media tools in different ways depending on their priorities e.g. banks and telecoms for customer service, professional firms for internal networking etc.
* If you get onto Twitter or other social media, you need to commit and do it properly - this usually includes appointing social media specialists to engage well externally
* Examples of companies using these tools include Jetstar, Telstra, Comcast, Deloitte, Wachovia, Citibank, Zappos and many others
