Future of Media Summit Blog

The annual Future of Media Summit is intended to be at least as much about generating high-value content for the community as it is an event. Over the next few weeks in the lead-up to the event we’ll be releasing substantial content in the form of research, analysis, frameworks, and commentary, both from Future Exploration Network, as well as from our research partners for the event (including Nielsen/NetRatings), event speakers, and other thought leaders on the future of media.

The biggest single release will be our Future of Media Report 2007. For those who haven’t seen it yet, I suggest having a look at the Future of Media Report 2006, which has been downloaded over 70,000 times, generated commentary in seven languages from over 20 countries, and been featured in several magazines globally. A brief table of contents is provided below.

The centerpiece of the Report was the Future of Media Strategic Framework, shown above. A full explanation of the Strategic Framework is contained in the 2006 Report. We (and others as well we are told) have used this extensively in our consulting work, to help organizations understand their current positioning across the media landscape, identify how the landscape is shifting, and build effective long-term strategies. The Strategic Framework is still completely relevant today, though we will be creating additional frameworks and perspectives for this year’s Report.

The full Table of Contents for the Future of Media Report 2006:
* Introduction
* Highlights of the Global Media Market
* Global Media Comparisons
* Emerging Media Relationships
* Content Creation and Usage
* Media Industry Networks
* Future of Media Strategic Framework
* Future of Media Strategic Framework: Explanation
* Five Ideas Transforming Media
* Media Snippets