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Future of Media Summit Blog
The Web 2.0 Framework and the future of media
A few weeks ago we launched our Web 2.0 Framework. This was intended to provide a clear, concise view of the nature of Web 2.0, particularly for senior executives or other non-technical people who are trying to grasp the scope of Web 2.0, and the implications and opportunities for their organizations. The Framework is highly relevant to the future of media, and part of the content we’re providing in the lead-up to the Future of Media Summit 2007.
Click here or on any of the images below to download the Framework as a pdf (713KB). There are three key parts to the Web 2.0 Framework, as shown below:
Web 2.0 Framework
* Web 2.0 is founded on seven key Characteristics: Participation, Standards, Decentralization, Openness, Modularity, User Control, and Identity.
* Web 2.0 is expressed in two key Domains: the Open web, and the Enterprise.
* The heart of Web 2.0 is how it converts Inputs (User Generated Content, Opinions, Applications), through a series of Mechanisms (Technologies, Recombination, Collaborative Filtering, Structures, Syndication) to Emergent Outcomes that are of value to the entire community.
Web 2.0 Definitions
* We define the Web 2.0 Characteristics, Domains, and Technologies referred to in the Framework.
* Ten definitions for Web 2.0 are provided, including the one I use to pull together the ideas in the Framework: “Distributed technologies built to integrate, that collectively transform mass participation into valuable emergent outcomes.”
Web 2.0 Landscape
* Sixty two prominent Web 2.0 companies and applications are mapped out across two major dimensions: Content Sharing to Recommendations/ Filtering; and Web Application to Social Network. The four spaces that emerge at the junctions of these dimensions are Widget/ component; Rating/ tagging; Aggregation/ Recombination; and Collaborative filtering. Collectively these cover the primary landscape of Web 2.0.
As with all our frameworks, the Web 2.0 Framework is released on a Creative Commons license, which allows anyone to use it and build on it as they please, as long as there is attribution with a link to this blog post and/ or Future Exploration Network. The framework is intended to be a stimulus to conversation and further thinking, so if you disagree on any aspect, or think you can improve on it, please take what is useful, leave the rest, and create something better.
The web 2.0 framework is an excellent sumary of the functionality that characterises 2.0 and the mechanisms and outcomes.
Earlier this year I was involved in developing AIM9 - a framework relating to the broader Internet. It doesn’t go into as much detail on mechanisms or outcomes, but it does attempt to define nine essential dimensions of the online space.
Encouragingly, although both AIM9 and Web2.0 frameworks were obviously developed independently, the seem to support each other.
More information is available at http://www.aim9.org