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Future of Media Summit Blog
Can anyone help me find two references?
Great conference. I am struggling to find two references referred to at the event. Tony opened by quoting a McKinsey report which showed that if someone contributes to a site, then are many times more likely to make a return visit. In the same session, Scott referred to a video showing YouTube's ad revenue sharing model. Does anyone have URLs for these? Cheers
The video ad demo is here:
http://www.youtube.com/watch?v=xzmjlH5cbyI
There are also a pile of other people capturing the trial as well.