Future of Media Summit Blog

Media and entertainment industries growing massively

Seven driving forces shaping media
1. Increasing media consumption - 'we want to swim in an ocean of media all the time'
2. Fragmentation - proliferation of new channels (mobile, video, etc)
3. Participation - people sharing their stories
4. Personalisation - of content & advertising, issues with privacy
5. New revenue models - advertising networks
6. Generational change - younger people becoming dominant in marketplace
7. Increasing bandwidth - shifting what is currently being delivered over other channels > iPhone mania

Personal Cloud - content we own and create
- From this rains down the 'precipitation of participation' - sharing our photos, stories and lives with others
- To what extent do we control our Personal Cloud?