Future of Media Summit Blog

You will isolate yourself if you do not speak/provide content in English - this is needed in order to reach people. Think about Europe - you need to provide up to 22 languages.

-Search - yahoo!7: local language is the biggest driver of success

- Multimedia comsumption in australia is ahead of USA comparisions... laptop, mobiles, iPods etc
- Across USA there is a desire of consumption in social context - large consumption in small - medium towns
- as a way of becoming more aware about what is going on in the world and within their town - they do not use facebook at all. In fact most of middle America have not heard about/of facebook. Their online interactions are about information and keeping in touch with friends/family.

- Revenue models/business models - should these be adapted in different countries?
- Yes - try to standardize the advertising platforms throughout the globe - people want a single point of contact
- Develop platforms in order to deliver global scales but level locally in pricing etc
- Publishers - games company: USA generating $1 RPU off advertising and d/ls - while in Asia they are getting 5- 10 times the revenue
- Social software is extremely different from Europe to USA - USA stop at UK and get the perception
- Blogging in latin countries are very high + are willing to pay for a type pad
- Blogs are Ego driven - the more you move in Europe i.e. Switzerland they are much more secretive as individuals and do not participate in blogging.
- Northern Europe - a lot of young people, however they too are not blogging - therefor the social networking is very different. North East Europe is where the blogging declines/dies

- Online advertising dollars are in the USA - not in Europe - aside from the UK which has more ad dollars than entire Europe.

- UK is the largest online advertising spender, followed by US at 4th place

- Australia - is Australia in a good position?
Some business have succeeded - however from a content perspective Australia has not yet set a high example.

China and other markets are growing at a pace that the USA will not be able to match/keep up with - this is clear. With this comes the advertising - however the Chinese government will have many restrictions on this.

SAP