Future of Media Summit Blog

Embracing change and opportunites as there is a lot of room for diversifying. Financially, it all comes from quality content. Blogs/news content - different payment models for contributors - there will be recognition for video or photo content

ABC - new ops in digital media offers more ways in more situations to communicate to Australia - advantages are from content and it isn't under a business model framed to earn money - purely quality content. Online, off-line - all consumers of ABC are access in significant numbers. No-one else is in this position to do so.

Australia is disctinctive in its media landscape - how/ what will continue this in the future?
Urbanisation
Distribution of population
Global opps

- Global boundaries have broken down around media - global newspapers etc content are now accessible. Regional and rural australia - who will be able to deliver content that is created in local communities & made for local communities?

The landscape is much different in the future.

Angelos - ANC

Access to 24 hours news content - is a threat to ANS
Being more and more relevant to each and every market - which sees them offering localised portals to various areas
As a provider of info - what is not going to be easily replicated overseas

Z.O
Australia produces high quality content and production - technology - australia has the opportunity to produce/export more.
Reliance on investment in broadband is needed for this to happen sooner and more easily

CNET - content in a local context - you need a local context for many platforms - simply to make it contextually relevant to various locations (e.g GTA - may need to be censored). Putting it into the audiences hands - show what they want and what they want to know/interact with. Sport, interest, hobbies etc.

ABC - what australian t.v product has expanded globally/domestically on it's own
Summer Heights High - BBC etc
Challenge program makers - you still have to make your money back - how do you create programming here that competes domestically with global/o.s. shows - competitively

There is a growing division in the age demographic

Advertisers opp - amount of data and knowldge that is now available