Future of Media Summit Blog

with mark pesce as facilitator. global market. very intersting group. across a range of dinterests, content and media. interactive. also gov. aggregators, aust content, media agencies, vry exciting.
are we operating in two different worlds. budgets, how to be interactive and deliver broadcast content as well. haveing shelf space for australia, is there need for regulation to hear australian voice? why settle for small space? australians create huge content on youtube. tv.com partiicpation as well. distrbution and content. old media world of film and tv. new age of partnership. both in distribution and content. innovation to come from fleet-footed. offset initiatives to incent production. early days lots of competitors.
national innovation review to come out soon - to support the fleet-footed opportunistic innovators. Cutler's review supports this. small innovators can apply to government to funding as they are the new face of innovation.
new models of internet video NOT advertising. no one right answer. is advertising meant to be annoying? or to help meet people's values?. metrics on p2p. large media coming to grips with the metrics. then re-eduate what they mean - not just per view - but level of engagement. study from trade body in uk tv and online buyers if they see both. Integrated sell to advertisers. tv, print, online. ad agencies margins are not as clear online. margins bigger in traditional - not as big online. need to try to talk same language details to compare tv and print ad to online. reach and frequency.
media buyers still split - integrate online and tv. transitional phase? online is not about cpm it is about conversation. radio is doing it commercially online. push consumers to online. that radio bloke. measurability, accountability to drive away from cpm metrics.
How to get beyond big media - media planners dont understand that the conversations online are not managed by big media. global conversations and regional marketing have a disconnect - tension between the two.
What do broadcasters do with youtube? the new tv. tv is just a monitor - where do you want to access it? fragmented distribution mechanisms is huge for heritage media. they will never really be good at it. next step is deeper interactivity - additional media in the experience.
government can influence by tax and incentives. new age of popularism. gov controls of internet, spam dont work. how to protect the kids. deeper levels of understanding and knolwedge so parents can influence, ethics.
are free to air commercial scared? or are they really ocmfortable with where they re right now.