Future of Media Summit Blog

New Media

- Is consumer a dead word? It implies that they are passive
- Does the same content player work for all audiences?
- Participants drive
o Content
o Format
o Delivery
- Segmentation – not age but levels of interaction / media usage
- Content
o What you want, when you want it
- Progression of people
o Media literacy/interfaces
o Demanding short attention spans of people
- As quality increases peoples standards go up
- Production quality not important on a 2x2 screen
o Versus relevance quality
- Advertising – selling a product through need or desire
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- Content
o Interaction vs experience
o Peer recognition
o Sharing value with others
- Technology
o MID – Mobile Internet Device
- Cheaper – increases penetration
• Fundamental change in internet demographics
- Variable content by device
o Quality of the idea
o People are not necessarily looking for production quality (time, relevance immediacy)

- Funding notes
o Selling product vs trafficking
o Traditional model – aggregate – very little mass appeal content
- We can’t make all of the good stuff free – public sponsorship
- Wider distraction channels
o Audience distribution / greater reach
o What is the measure of sources and how can discussion be monetise / the value recognised