New business models

Our audience session looked at new media business models. It was pointed out that Australia has a chance to differentiate itself in the media market with highly targetted content that can demand much higher CPM. Many new media models are based on knowing and better monetising the customer relationship. Investing in CRM and then creatively working out ways to leverage that relationship creates powerful new media models. Extend, extend, extend. Leverage users and brand to extend into as many new revenue streams as possible. Events, research, podcasts, videostreaming, etc. Media cannot dictate the medium and mode of delivery but this should be seen as an opportunity not a threat. New devices will bring them new revenue opportunities. iPods, tablets, e-paper, etc all have the potential to extend media reach.