Future of Media 2008 - Agenda
| Time PDT |
Silicon Valley - July 14
Computer History Museum |
Time AEST |
Sydney - July 15
Luna Park |
|---|---|---|---|
| Indicates live video link Sydney - Silicon Valley | |||
| 1:00pm | Registration, light lunch and discussion | ||
| 1:50 | Welcome | ||
| 2:00 |
Future of Media Strategy Workshop Highly participatory workshop, applying a range of strategy frameworks to current industry case studies. |
||
| 3:30 |
Break |
8:30am |
Welcome Jenny Williams, Director, Ideagarden and |
| 3:45 |
Research and Insights from the Future of Media Report 2008 Ross Dawson, Chairman, Future Exploration Network |
8:45 |
Research and Insights from the Future of Media Report 2008 Ross Dawson, Chairman, Future Exploration Network |
| 4:00 |
Cross-continental Panel: How existing broadcast and cable TV are shifting into an open landscape including user generated video, IPTV, and video conversations. Mark Antonitis, President and General Manager, KRON-TV Mark Goldman, COO, Current TV |
9:00 |
Cross-continental Panel: How existing broadcast and cable TV are shifting into an open landscape including user generated video, IPTV, and video conversations. Bruce Meagher, Director Strategy and Communications, SBS Mark Pesce, Founder, FutureSt |
| 4:40 |
Cross-continental Panel: Will advertisers' and publishers' desire for highly targeted advertising be thwarted by the desire for privacy? Jason White, VP Media & Operations, Traffic Marketplace Shannon Clark, Founder, Nearness Function |
9:40 |
Cross-continental Panel: Will advertisers' and publishers' desire for highly targeted advertising be thwarted by the desire for privacy? Chris Saad, Chair, Dataportability.org and CEO, Faraday Media Jenny Williams, Director, Ideagarden |
| 5:20 |
Cross-continental Panel: How can content creators localize content, distribution, and audience engagement to reach multiple markets? Loic Le Meur, CEO, Seesmic Chris Tolles, CEO, Topix |
10:20 |
Cross-continental Panel: How can content creators localize content, distribution, and audience engagement to reach multiple markets? Willie Pang, Head of Yahoo! Search Marketing, Australia New Zealand Craig Blair, Executive Director, netus |
| 6:00 |
Light dinner and discussion |
11:00 |
Break/Structured discussion |
| 6:30 |
P2P Participant Roundtables: Participant roundtables in Silicon Valley are linked by video to conversations in Sydney, allowing attendees to compare experiences and the state of each market. |
11:30 |
P2P Participant Roundtables: Participant roundtables in Sydney are linked by video to conversations in Silicon Valley, allowing attendees to compare experiences and the state of each market. |
| 7:10 |
Media Leaders Discussion: Leaders in creating the future of journalism lead participant discussions on where journalism is going. JD Lasica, Founder, Ourmedia Robert Scoble, Managing Director, Fast Company TV Phil Bronstein, Editor-at-large, Hearst Corporation Tom Abate, Blogger, MiniMediaGuy.org Brian Lott, Managing Director, Burson-Marsteller |
12:10pm |
Panel: Newsrooms are laying off staff, print journalists are being asked to use video cameras, bloggers are going professional, and sub-editors are writing headlines for search engines. Who will the journalists be and how will they earn a living? Jane Schulze, Media Editor, The Australian Hugh Martin, General Manager, APN Online Jonthan Este, Communications Director, Media Entertainment & Arts Alliance Stephen Quinn, Associate Professor, Deakin University |
| 7:50 |
Live US-Australia discussion: Video conversation with Sydney to compare findings and issues raised. |
12:50 |
Live US-Australia discussion: Video conversation with Silicon Valley to compare findings and issues raised. |
| 8:00 |
Drinks |
1:00 |
Lunch |
| 8:20 |
Unconference Conversations: Participants listen to the CEO Forum in Sydney and discuss key topics stemming from the prediction markets for the future of media. |
1:20 |
CEO Forum: Top Australian media executives discuss the findings of the prediction markets, and offer their own insights into directions for the media industry. Angelos Frangopoulos, CEO, Australian News Channel Wendy Hogan, Managing Director, CNET Australia Mark Scott, Managing Director, ABC Belinda Rowe, CEO, Zenith Optimedia |
| 9:00pm |
Close |
2:00 | Future of Media Unconference (optional)
Event participants create their own agenda and lead conversations and discussions on the topics of greatest personal interest. |
| 5:00pm | Close | ||
| 6:00 - 9:00 | Future of Media Drinks (Venue TBD)
Casual reflections on the day for participants of the Future of Media Summit. |