Future of Media Summit 2008

Future of Media 2008 – Agenda

Time
PDT
Silicon Valley – July 14

Computer History Museum
Time
AEST
Sydney – July 15

Luna Park
      Indicates live video link Sydney – Silicon Valley
1:00pm Registration, light lunch and discussion    
1:50 Welcome    
2:00

Future of Media Strategy Workshop

Highly participatory workshop, applying a range of strategy frameworks to current industry case studies.
Ross Dawson, Chairman, Future Exploration Network

   
3:30

Break

8:30am

Welcome

Jenny Williams, Director, Ideagarden and
Chair, Future of Media Summit – Sydney

3:45

Research and Insights from the Future of Media Report 2008

Ross Dawson, Chairman, Future Exploration Network

8:45

Research and Insights from the Future of Media Report 2008

Ross Dawson, Chairman, Future Exploration Network

4:00

Cross-continental Panel:
Future of TV and Video

How existing broadcast and cable TV are shifting into an open landscape including user generated video, IPTV, and video conversations.

Mark Antonitis, President and General Manager, KRON-TV

Mark Goldman, COO, Current TV

9:00

Cross-continental Panel:
Future of TV and Video

How existing broadcast and cable TV are shifting into an open landscape including user generated video, IPTV, and video conversations.

Bruce Meagher, Director Strategy and Communications, SBS

Mark Pesce, Founder, FutureSt

4:40

Cross-continental Panel:
Future of Privacy and Personalized Advertising

Will advertisers’ and publishers’ desire for highly targeted advertising be thwarted by the desire for privacy?

Jason White, VP Media & Operations, Traffic Marketplace

Shannon Clark, Founder, Nearness Function

9:40

Cross-continental Panel:
Future of Privacy and Personalized Advertising

Will advertisers’ and publishers’ desire for highly targeted advertising be thwarted by the desire for privacy?

Chris Saad, Chair, Dataportability.org and CEO, Faraday Media

Jenny Williams, Director, Ideagarden

5:20

Cross-continental Panel:
Global Media Strategies

How can content creators localize content, distribution, and audience engagement to reach multiple markets?

Loic Le Meur, CEO, Seesmic

Chris Tolles, CEO, Topix

10:20

Cross-continental Panel:
Global Media Strategies

How can content creators localize content, distribution, and audience engagement to reach multiple markets?

Willie Pang, Head of Yahoo! Search Marketing, Australia New Zealand

Craig Blair, Executive Director, netus

6:00

Light dinner and discussion

11:00

Break/Structured discussion

6:30

P2P Participant Roundtables:
Comparing US and Australian experiences

Participant roundtables in Silicon Valley are linked by video to conversations in Sydney, allowing attendees to compare experiences and the state of each market.

11:30

P2P Participant Roundtables:
Comparing US and Australian experiences

Participant roundtables in Sydney are linked by video to conversations in Silicon Valley, allowing attendees to compare experiences and the state of each market.

7:10

Media Leaders Discussion:
Future of Journalism

Leaders in creating the future of journalism lead participant discussions on where journalism is going.

JD Lasica, Founder, Ourmedia

Robert Scoble, Managing Director, Fast Company TV

Phil Bronstein, Editor-at-large, Hearst Corporation

Tom Abate, Blogger, MiniMediaGuy.org

Brian Lott, Managing Director, Burson-Marsteller

12:10pm

Panel:
Future of Journalism

Newsrooms are laying off staff, print journalists are being asked to use video cameras, bloggers are going professional, and sub-editors are writing headlines for search engines. Who will the journalists be and how will they earn a living?

Jane Schulze, Media Editor, The Australian

Hugh Martin, General Manager, APN Online

Jonthan Este, Communications Director, Media Entertainment & Arts Alliance

Stephen Quinn, Associate Professor, Deakin University

7:50

Live US-Australia discussion:
Future of Journalism

Video conversation with Sydney to compare findings and issues raised.

12:50

Live US-Australia discussion:
Future of Journalism

Video conversation with Silicon Valley to compare findings and issues raised.

8:00

Drinks

1:00

Lunch

8:20

Unconference Conversations:
Predictions for the Future of Media

Participants listen to the CEO Forum in Sydney and discuss key topics stemming from the prediction markets for the future of media.





1:20

CEO Forum:
Predictions for the Future of Media

Top Australian media executives discuss the findings of the prediction markets, and offer their own insights into directions for the media industry.

Angelos Frangopoulos, CEO, Australian News Channel

Wendy Hogan, Managing Director, CNET Australia

Mark Scott, Managing Director, ABC

Belinda Rowe, CEO, Zenith Optimedia

9:00pm

Close

2:00 Future of Media Unconference (optional)

Event participants create their own agenda and lead conversations and discussions on the topics of greatest personal interest.

    5:00pm Close
    6:00 – 9:00 Future of Media Drinks (Venue TBD)

Casual reflections on the day for participants of the Future of Media Summit.