Reader created news
A newspaper in the US has taken the idea of customer co-creation a step further by asking its readers to choose which story is used on the front page each day. The Wisconsin State Journal (the State’s second biggest selling newspaper) allows readers to go online between 11am and 4pm each day to vote for one of five top stories. The winner usually appears on page one the following morning. We’ve seen reader created newspapers in South Korea and a magazine for MTV and Nokia in Europe that’s written and illustrated by customers but this appears to be a first. Consequences? One thing nobody expected was that sports stories have started to appear on page one.