Launching the Future of Media Report 2006

By Ross Dawson on July 16, 2006 | Permalink

From the start, a key part of the idea for the Future of Media Summit was to create some interesting content that would provide a basis for discussion at the event. Something that would help people think in a structured and productive about what’s really happening in the world of media. The Future of Media Report 2006 is NOW! officially launched.
The Summit is on next July 18/19, simultaneously in Sydney and San Framcisco. Get thee along! It will be a mighty fine occasion, with well over a 100 people in Sydney, nigh on 50 in San Francisco, and a whole bunch globally on the live videostream. Check the website in the next couple of days about the live videostream. There’ll also be some kind of “audience blogging” at the event, including people in all locations. If not, just read the report, and the event will leave a trail of participatory content behind it.
Some of the things you’ll find in the report:
Global media market highlights. In 32 years media will have doubled its share of the global economy. Newspaper revenue is stagnant, but television, driven by cable subscriptions, is growing healthily. The US is heavily overrepresented in the global media markets, boasting 42% of all revenue. However China’s media appetite is exploding.
Global media comparisons. Other countries are catching up to the US in online advertising, though classifieds is a particularly strong source of revenue growth in the US. Teens spend more total time with media than adults, but less time watching TV.
Emerging media relationships. The Washington Post far outstrips other major US newspapers in blog references per print copy, but still lags The Guardian. Almost half of all “mashups” are based on location. PhotoBucket outstrips the growth pace of MySpace.
Content creation and usage. Eighteen percent of Americans over 65 years old have created content on the Internet, showing it’s not just for teenagers. 37% of all blog posts are in Japanese, more than in English.
Media industry networks. Microsoft remains the company most central to global media alliances and joint ventures. Yahoo!, Apple, CBS, Viacom, and Sony Ericsson are among those that have become more central over the last five years.
The Future of Media Strategic Framework. A framework to pull together some of the many threads that make up the future of media, including the symbiosis of mainstream and social media, the consumer/ creator archetype, content, formats, revenue, distribution, globalization and localization, and intellectual property.
Five ideas transforming media. Key ideas include “time compression,” describing how people’s media consumption habits change when they get busier, and “infinite content,” about a world in which limitless media is available.
Media snippets. In 1892 there were 14 evening newspapers in London. Today there is just one. 36% of US high-school students believe that newspapers should get “government approval” before stories are published.
The main intent of the report is to build a conversation. So we do hope this sparksthoughts, comments, additions, disagreements, other stimulating stuff in this space.

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