User Filtered Content (UFC) is what Web 2.0 is about… and Digg is a UFC site

By Ross Dawson on February 4, 2008 | Permalink

At the Crunchy awards last week Digg was named best User Generated Content (UGC) site. As many people pointed out since then, Digg is in fact not a user generated content site, since the people don’t submit content to the site, but links to other sites.

Allen Stern suggests that Digg is a UGC aggregator. Josh Catone thinks that UGC is perfectly accurate for Digg.

Back in 2006 I posted the notes to my speech at the Influence conference on Web 2.0 and User Filtered Content, pointing out that Web 2.0 is largely about users collectively filtering content after they have generated it. Earlier in the year the content section of our Future of Media Strategic Framework showed how both media and users create and filter content. Creating and filtering content are different activities.


I think it’s well time that User Filtered Content comes into its own as a term, and isn’t confused with User Generated Content.

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